After building a career in sales and working for several multinational companies in different parts of the world, I'm often approached by young people who ask me for recommendations on sales courses and books.
I've taken dozens of courses and read even more books on the subject. But there's only one on my bedside table: The Selling Fox, by Jim Holden.
I was working for Hewlett Packard when I had the opportunity to take this course. It's been my guide to the science of sales ever since.
May the Fox be with you!
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